E-Commerce — Build Your Own PC

I have been tasked to create an E-commerce website/app to sell a product of my choosing while also tacking on a unique feature to help elevate the website/app. This website is hypothetical, but the research and work done to create it is not at all hypothetical.

M y E-commerce adventure is taking me towards the BYOP(Build Your Own PC) market. This particular market is nowhere equivalent to the smartphone market, but it can still be beneficially to millions across the world. The market of customization is also in need of a boost in the terms of portable PCs, laptops, as more and more users are turning to laptops rather than traditional desktop PCs globally.

PC usage and online shopping across the US and China has been constantly growing across the last 10 years and beyond which makes them my target audience for my ecommerce site. Taking in consideration mobile phones are highly prevalent I am going to make sure the site is flexible and manageable on a vast array of devices. My target age range is for anyone under 65 years of age as the monthly smartphone and tablet hourly usage gap between youth and middle aged adults compared to older adults is more than doubled.

The unique feature I am going to implement is a customization zone for computers and laptops. Within the zone, each item is visualized to make the process of customizing your own PC simplified and streamlined. The hope is to create an experience that attracts both inexperienced and experienced customers.